연구성과

금주의우수논문

SSCI Article
Exploring the relationships between personality and color preferences
하정희
  1. 성명하정희()
  2. 소속상담심리대학원 상담심리대학원
  3. 캠퍼스
  4. 우수선정주2023년 01월 3째주
Author
Jue, Juliet (Dept Art Therapy); 하정희 (Grad Sch Counseling Psychol) corresponding author;
Corresponding Author Info
Jue, J (corresponding author), Hanyang Cyber Univ, Dept Art Therapy, Seoul, South Korea.; Ha, JH (corresponding author), Hanyang Univ, Grad Sch Counseling Psychol, Seoul, South Korea.
E-mail
hajung366@hanyang.ac.kr
Document Type
Article
Source
FRONTIERS IN PSYCHOLOGY Volume:13 Issue: Pages:- Published:2022
External Information
http://dx.doi.org/10.3389/fpsyg.2022.1065372
Abstract
IntroductionThis study set out to quantitatively examine the relationship between personality and color, focusing on connotations and preference. MethodA total of 854 Koreans, aged from 20 to 60, participated in the study. They indicated which colors they associated with various personality words, completed the Ten Item Personality Inventory, and ranked their color preferences. We analyzed the data using frequency analysis, correlation analysis, t-tests, regression analysis, and cluster analysis. ResultsThe analyses revealed that all five personality types have characteristic color associations. Through regression analysis, we found that color preference can significantly predict personality. The comparison among personality groups produced by cluster analysis confirmed that people with strong specific personalities prefer the colors that symbolize their personalities. DiscussionThis study's findings highlight the relationship between personality and color preference. The limitations and suggestions for future studies are also presented.
Web of Science Categories
Psychology, Multidisciplinary
Funding
National Research Foundation of Korea (NRF) - Korea government (MSIT); [2022R1/1A4053429]
Language
English
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