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연구성과 > 금주의 우수논문

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SSCI Article

Eliciting customer green decisions related to water saving at hotels: impact of customer characteris
성명 현성협()
소속 사회과학대학 관광학부
캠퍼스
우수선정주 2018년 10월 2째주
Author 현성협 (Sch Tourism);
Corresponding Author Info Hyun, SS (reprint author), Hanyang Univ, Sch Tourism, Seoul, South Korea.
E-mail 이메일 아이콘sshyun@hanyang.ac.kr
Document Type Article
Source JOURNAL OF SUSTAINABLE TOURISM Volume:26 Issue:8 Pages:1437-1452 Published:2018
Times Cited 0
External Information http://dx.doi.org/10.1080/09669582.2018.1458857
Abstract Hotel guests' eco-friendly behaviors related to water conservation have not been sufficiently explored. This study aims to clearly explain guest decision formation for such pro-environmental behaviors. A quantitative approach is utilized to achieve study objectives. Our theoretical framework comprising biospheric value, environmental concern, willingness to sacrifice for the environment, personal norm and descriptive social norm is found to be effective in predicting their decisions to conserve water and in recommending water-saving activity to others. Our results demonstrate the mediating role of willingness to sacrifice for the environment and personal norm. Moreover, findings from the invariance test reveal that customer characteristics play an essential role in generating pro-environmental intentions. Overall, our proposed theoretical framework is satisfactorily supported. This study soundly contributes to helping hotel researchers and practitioners better understand the clear role of each research variable in generating guest intentions to conserve water and recommend doing so to others.
Web of Science Categories GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY; Hospitality, Leisure, Sport & Tourism
Funding
Language English
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