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연구성과 > 금주의 우수논문

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SSCI Article

Role of motivations for luxury cruise traveling, satisfaction, and involvement in building traveler
성명 현성협()
소속 사회과학대학 관광학부
캠퍼스
우수선정주 2018년 05월 1째주
Author 현성협 (Sch Tourism);
Corresponding Author Info Hyun, SS (reprint author), Hanyang Univ, Sch Tourism, 17 Haengdang Dong, Seoul 133791, South Korea.
E-mail 이메일 아이콘sshyun@hanyang.ac.kr
Document Type Article
Source INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT Volume:70 Issue: Pages:75-84 Published:2018
Times Cited 0
External Information http://dx.doi.org/10.1016/j.ijhm.2017.10.024
Abstract Given the lack of empirical research explicating luxury cruise travelers' post-purchase behavior, the present study attempted to test the relationship between cruise travel motivations and satisfaction, and to identify the impact of such association on traveler loyalty by considering the moderating effect of traveler involvement. Measurement instruments for study variables were identified to include a sufficient level of validity and reliability. Results of the structural model assessment generally supported the hypothesized associations. Our theoretical model had a satisfactory level of prediction power for loyalty. Each research variable played a crucial role either as a predictor or mediator. Traveler satisfaction was of utmost importance in building loyalty. Findings from the structural invariance assessment supported the moderating impact of traveler involvement on satisfaction and loyalty. This relationship was stronger when luxury cruise travelers' involvement level was high. Implications for cruise practitioners and researchers are discussed.
Web of Science Categories Hospitality, Leisure, Sport & Tourism
Funding Ministry of Education of the Republic of Korea; National Research Foundation of Korea [NRF-2017S1A5A2A01024220]
Language English
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