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연구성과 > 금주의 우수논문

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SSCI Review

An integration of cognitive appraisal theory and script theory in the luxury cruise sector: the brid
성명 현성협 (-)
소속 사회과학대학 관광학부
캠퍼스 -
우수선정주 2017년 09월 2째주
Author 현성협 (Sch Tourism);
Corresponding Author Info Hyun, SS (reprint author), Hanyang Univ, Sch Tourism, 17 Haengdang Dong, Seoul 04763, South Korea.
E-mail 이메일 아이콘sshyun@hanyang.ac.kr
Document Type Review
Source JOURNAL OF TRAVEL & TOURISM MARKETING Volume:34 Issue:8 Pages:1071-1088 Published:2017
Times Cited 0
External Information http://dx.doi.org/10.1080/10548408.2016.1277575
Abstract This study aims to integrate cognitive appraisal theory (CAT) and script theory with the bridging role of recollective memory and storytelling. CAT includes travelers' subjective judgments and emotions, while script theory includes recollection, storytelling, and consequent behavior. The relationships between the constructs included in these two theories as they relate to the luxury cruise trip experience were assessed. Based on a literature review, 14 theoretical hypotheses were derived and a structural equation model was developed. The proposed hypotheses were tested using data collected from 300 luxury cruise passengers. The findings confirmed the successful integration of the two theoretical aspects. The study provides guidance to cruise industry practitioners in developing managerial and marketing strategies. The results enrich the theoretical body of CAT and script theory.
Web of Science Categories Hospitality, Leisure, Sport & Tourism
Funding National Research Foundation of Korea (NRF) - Korean Government (MSIP) [2015R1A5A7037751]
Language English
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